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Rockett Stars Petty in TV Campaign for Hurricanes
ATLANTA–Rockett Burkhead & Winslow of Raleigh has turned to North Carolina’s favorite son, Richard Petty, for a series of television spots designed to jump-start ticket sales for the National Hockey League’s Carolina Hurricanes.
In the first commercial, which debuted locally during the Super Bowl, Petty takes a spin in a Zamboni ice-surfacing machine. He drives it with his customary yen for speed, fishtailing all over the ice and sending the real operator scrambling.
In the second spot, which breaks today, Petty kidnaps the team’s star center, Keith Primeau, as the Hurricanes are preparing for their move.
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