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NEW YORK As the Big 3 American automakers attempt to change public perception and get their cars back on the right track, Nascar may be the best sponsorship vehicle.
Not only are the top five drivers in the Sprint Cup Standings all driving American, but also Nascar fans, long known for their brand loyalty, are staying patriotic when it comes to their vehicles.
According to data from Nielsen’s People Meter sample and stats from MRI’s Survey of the American Consumer, Nascar race viewers in Q1 2009 were more likely than the average consumer to drive American:
• Drivers of Chevrolet, sponsor of Tony Stewart and Hendrick Motorsports, had 70 percent higher ratings compared to the composite.
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