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BOSTON Duffy & Shanley said it has been hired by Narragansett Brewing to help relaunch the company’s namesake beer brand via an October campaign that will initially focus on promotions and point-of-sale materials.
The independent agency in Providence, R.I., is also handling package redesign, Web marketing and public relations.
Work will target the New England region, and the estimated budget is $500,000-750,000.
The agency said it was selected following a review of about a half-dozen undisclosed local shops with consumer brand-building experience.
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