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For many people, moving from one side of town to another is hard enough. But moving into an area with no name? Yikes.
New York shop Oasis was confronted with this puzzlement when it decided to shift its Manhattan digs at 179 Frank lin St. in TriBeCa to a larger habitat at 520 Eighth Ave. at 36th Street. How could the agency find a suitably snappy name to describe its new, unsung locale?
To solve this dilemma, the shop created an agencywide “Name Our Neighborhood” contest.
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