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In Deference to Alabama Agency’s Claim, Jackhammer Changes Its Identity to Pyro
DALLAS–Eight months after being told their new agency moniker was already being used by another shop, the principals of Jackhammer in Dallas have agreed to drop the name. The agency has been redubbed Pyro.
Pyro principals John Beitter and Todd Tilford were contacted by Chris Goldschmidt of Jackhammer in Birmingham, Ala., last year. Goldschmidt said his shop, which now bills $2.8 million, had been using the Jackhammer name since 1995.
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