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PepsiCo this week launched the first national ad campaign for Naked Juice, its premium bottled juice brand.
The campaign, by the Arnell Group, kicked off on digital properties and Naked Juice’s Facebook page. It highlights the brand’s promise—”no added sugar or preservatives”—and invites consumers to submit their own “naked truth.” Digital banner ads, running across the Glam Media and Federated Media sites, show live conversations consumers are having about the brand.
Print ads, which break in magazines like Fitness and Shape, target consumers ages 25 to 35, who are “health-conscious, active and balanced in their food choices,” said Brad Armistead, marketing director for Naked Juice.
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