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Naked Communications is continuing its leadership reboot in New York, with the addition of executives to lead strategy, creative efforts and business development.
The new head of strategy is Ben Parker, a former group strategy director at Goodby, Silverstein & Partners. Parker absorbs responsibilities previously held by former CEO Carla Serrano, who left in January to become chief strategy officer at Publicis Kaplan Thaler.
Assuming the role of creative director is Adrien Bindi, a former cd at Young & Rubicam and senior art director at Wieden + Kennedy and Goodby.
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