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BOSTON Nail Communica-
tions this week breaks new TV work for Alperts Furniture, one of the independent agency’s signature clients.
A quartet of 30-second spots from the Providence, R.I., shop continues the campaign’s humorous tone and “Time for new furniture?” tagline introduced five years ago. Each commercial shows average consumers bedeviled by furniture-related problems. Seekonk, Mass.-based Alperts is positioned as having the solution.
The ads run through February and represent an effort by the shop to put a fresh spin on a familiar campaign that’s become something of a cult favorite in Rhode Island, the agency said.
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