Nail Picks Up Tyco Specialty Adhesives

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BOSTON Nail Communications has added the advertising account of Tyco Specialty Adhesives.

The Providence, R.I., shop picked up the business following a review of undisclosed agencies. Based in Norwood, Mass., the client is a unit of Tyco International and manufactures high-performance adhesives for medical, automotive, aerospace and other applications.

The win adds another business-to-business client to Nail’s roster, in addition to McGregor Software, which the agency landed in 2000. Despite its parent company’s well-publicized financial and legal woes, “Tyco Adhesives is a separate company with separate means,” said agency managing partner Chuck Carmone.



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