Nail Imports Managing Director

BOSTON Nail Communications said it has hired Jeremy Crisp as managing partner from JWT’s operations in Ireland, where he spent the past five years, most recently as managing director, working with clients such as Amstel Beer and Microsoft.

“We recognized in Jeremy the expertise to help us accelerate this agency into a new operational atmosphere,” said Nail founders Alec Beckett and Brian Gross, who remain as creative partners at the independent shop in Providence, R.I. “Our selection speaks to the fact that he can innovate and lead in an industry where creativity is only part of the equation.”

Crisp noted Nail’s creative reputation “even beyond Boston and New York” with motivating him to join the boutique.

Earlier in his career, he spent two years at QMP Publicis and at client companies Guinness, Nestle and Sega.

Key clients of Nail include Berkshire Blanket, Lifespan, Polartec, Saucony and Struever Brothers. The shop handles both online and offline advertising and design work.