Nail Breaks Effort for Atomic Ski

BOSTON Nail Communica-
tions continues to target obsessive skiers in its latest round of print ads for Atomic Ski USA.

One ad shows what appears to be a group of birds forming a “V” in the sky; on closer inspection, however, one can see the “birds” are actually people wearing skis.

Another execution shows amusement-park attendees on swings, with several wearing skis. Both ads read, in small print, “We see it too.” That line was introduced last fall in a campaign that showed images of moguls in rush-hour traffic on Boston’s Southeast Expressway and chair lifts on the telephone wires of Boston’s Commonwealth Avenue.

“It’s