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The simmering war between Campbell Soup and General Mills over advertised claims about their competitors may cool down thanks to intervention from the advertising industry’s self-governing body.
The National Advertising Division of the Better Business Bureaus has recommended that General Mills discontinue comparative advertising for its Progresso Soup brand that “communicated inaccurate messages regarding Campbell Soup and MSG [monosodium glutamate] content,” according to a press release from NAD.
In particular, NAD took issue with a claim by Progresso in a print ad that “Campbell has 95 soups with MSG,” while Progresso has “26 soups with no MSG.”
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