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The National Assn. of Broadcasters turned to an emerging out-of-home ad platform to remind consumers about the pending transition to digital TV: the gas pump.
In mid-November, an NAB spot began airing on PumpTop TV’s network across screens installed at 720 gas stations in 11 top markets including New York, Los Angeles, Chicago, Philadelphia, Dallas-Ft. Worth, San Francisco, Boston, Houston, Phoenix, Sacramento and San Diego. A Spanish-language version of the spot is running at selected gas stations in California, Arizona and Texas.
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