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NEW YORK The National Association of Broadcasters today broke a series of radio spots that takes direct aim at satellite radio providers. The campaign will air over the coming weeks, also known as the holiday shopping season.
“We really want to get at them at Christmas time,” said Ellis Verdi, president of DeVito/Verdi, the New York agency that created the ads. The objective is to discourage shoppers who might buy XM or Sirius systems as holiday gifts by stressing that, as the spots say, “Some things were just meant to be free.”
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