NAACP Writes Big Advertisers in Diversity Push

NEW YORK The effort to substantially increase African-American representation in the advertising industry has shifted to a client outreach phase, with the NAACP writing letters to the leaders of top-spending advertisers, including Procter & Gamble CEO A.G. Lafley.

In a letter dated Monday (WATCH VIDEO)

The NAACP sent similar letter to 24 other major marketers, including AT&T, Verizon, Johnson & Johnson, Unilever, Sprint Nextel, Sears, Kraft Foods, Bank of America, Anheuser-Busch InBev, General Electric, Time Warner, Walt Disney Co. and six automakers: General Motors, Ford, Chrysler, Toyota, Nissan and Honda. The companies were the top 25 ad spenders of 2007, when collectively they spent more than $52 billion in the U.S., according to the Madison Avenue Project.

P&G has received its letter and “we want to take the time to understand the report that was referenced” in it, a company representative said this afternoon.

The rep added “diversity is extremely important at P&G. We have a company-wide practice of valuing diverse employees. We also have a robust supplier diversity program.”