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Squeezing the last drops of Yoplait's Go-Gurt out of its tube is serious business.
That's the takeaway from two new ads for the General Mills brand from longtime agency Saatchi & Saatchi. As in the past, kids play leading roles. But rather than hijinx, persuasion and brute force come into play, plus a dash of drama.
A blacksmith—or rather the Greek god of blacksmiths—is the hero in "Hephaestus," a wordless exchange between a girl and the hammer-swinging craftsman.
In "Real Estate," a well-dressed boy tries to persuade a Go-Gurt tube to give up its contents in exchange for much better digs.
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