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It appears that Montgomery North, the ill-fated agency spun off by Kirshenbaum Bond & Partners to service the Charles Schwab account, was a mystery even to those who knew it best.
As Schwab considers its options for the account, one question remains unanswered: Was Montgomery ever a real agency or just a “charade” by Kirshenbaum utilizing a location that its only client had “never seen or been invited to” as Len Short, executive vice president of advertising at Schwab, claimed.
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