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MyBasics.com, an e-commerce firm, is talking with four to five agencies regarding its ad account. The winner will develop online and traditional ads but has a tight deadline: The client hopes to air test spots in January, sources said.
As a result, at least one shop is shying away from the review. Sources said MyBasics.com director of marketing Ashley Hyland is looking beyond “conservative” creative and plans to spend as much as $20 million.
Hyland confirmed the review includes media duties, but said spending would only hit $2 million.
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