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Back in the ’60s, ’70s and ’80s, advertising was a different game.
Pitching business was exciting, creating ads was fun and execs considered one another friends as well as rivals, according to a book by Ray Welch, who draws from his four decades on the Boston agency scene. Copywriter: A Life of Making Ads and Other Mistakes will be out next month from Hot House Press in Cohasset, Mass.
Welch, best known as principal of Welch Cur rier in Boston, got the idea from his daughter.
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