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Martin/Williams has spun off its Fame retail branding unit, which will attempt to build a national presence from its Minneapolis base.
The unit will become an independent brand within Omnicom’s Diversified Agency Services division. It will strive to be “the first complete retail brand agency in the country,” said CEO Tina Wilcox.
“We felt our independence was important to move this concept forward and focus on retail,” she said. “Omnicom felt we could take this concept to a national level.”
Fame began as a division of Martin/Williams in 1990 to help cli ents with “retail image management,” said Steve Collins, M/W president.
“We thought this was an entity that has some power behind it,” Collins noted.
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