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A new anti-tobacco television spot aimed at New Mexicans hinges on the irony of worrying about a fallen fork at a restaurant and not about the secondhand smoke filling the room.
McKee Wallwork Henderson of Albuquerque, N.M., created the 30-second commercial for the New Mexico Department of Health, which funds the ads through the state’s settlement with Big Tobacco.
As a wife asks a waiter for another fork for her husband, on-screen copy states, “53,000 people die each year from secondhand smoke.”
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