M/W Debuts Staples Spots

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Staples has unveiled a new tagline, “That was easy,” which replaces the office-supply chain’s longtime tagline, “Yeah, we’ve got that,” created by Cliff Freeman and Partners in New York. The new line, from Omnicom’s Martin/Williams in Minneapolis, broke last week in two 30-second spots. The ads, which mainly target business users, are light in tone, presenting humorous scenes in which people learn that Staples stores have exactly what they need. Staples executives have said they want to focus more intensely on businesses rather than split their efforts between the b-to-b and consumer segments.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in