M/W Creates TV, Print for Marvin Windows

CHICAGO Marvin Windows can literally stop criminals in their tracks, according to a new television spot from Martin/Williams breaking today.

The spot, which will play on national cable and in spot markets, depicts a car chase through downtown Los Angeles. The footage is intercut with scenes of a Marvin picture window being unloaded on a placid street. Despite having crashed through various obstacles, the two cars come to a screeching stop when they come to the sight of the window.

“This spot dramatically and creatively illustrates that nothing has the stopping power of a Marvin window,” said Tom Moudry, executive creative director of the Minneapolis agency.

The spot is supported by a print campaign that humorously illustrates how people should take the same care in choosing windows as they do other design elements of their homes. One ad shows a black velvet painting of dogs playing poker in an otherwise elegant living room with the headline, “You can’t put just anything in a well-designed home.”

Spending on the effort was not disclosed. The Warroad, Minn., company spent just under $10 million on advertising last year, according to Nielsen Monitor-Plus.