By Ellen Rooney Martin
CHICAGO–Head Sports Inc. has chosen Grant/Jacoby here and Martin/Williams Advertising in Minneapolis as finalists for a new product introduction, according to sources.
The company had also selected The Martin Agency in Richmond, Va., to be a finalist, but the agency declined, citing a full work load, sources said.
Executives for Head in Boulder, Colo., could not be reached for comment. Executives for Grant/Jacoby and Martin/ Williams declined comment on the product introduction.
The product category was not disclosed, but sources said there were a variety of new introductions the company was contemplating. Head markets tennis, ski and racquetball equipment and footwear.
Grant/Jacoby and Martin/Williams will pitch the business at the end of the month, according to sources. ‘It’s a difficult pitch, given the the timing and scope of what (the client) wants,’ a source said.
The winning agency is expected to present a campaign to Head executives in Europe in early May.
Head, which does not have an agency of record, spent less than $1 million on advertising in 1996, according to Competitive Media Reporting.
Grant/Jacoby’s sporting goods experience includes a longtime affiliation with Wilson Sporting Goods. That category leader now lists DDB Needham Chicago as its agency of record.
Nontheless, sources close to the situation said Grant/Jacoby has the inside track because of its Wilson experience.
Martin/Williams’ client list includes Grow Biz’s Play It Again Sports, a used- sporting-goods retailer, and The Coleman Co. The agency has created ads for Peak 1, a Coleman division aimed at the outdoor enthusiast, and The North American Recreation division of Coleman.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity