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G.D. Searle assigned consumer advertising for its A.M. Bien prescription sleep agent to Messner Vetere Berger McNamee Schmetterer/Euro RSCG, N.Y., and Abelson-Taylor/Chicago has won the professional advertising assignment for the brand, sources said. Searle declined to identify the winner until a contract is signed. Rhea & Kaiser/Naperville, Ill., is believed to have also pitched the business. No budget was given, but the consumer launch is said to be substantial.
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