MVBMS Debuts MCI Image Effort

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As bankruptcy hearings begin today, MCI, the telecom formerly known as WorldCom, is launching the first part of an estimated $30 million campaign from Havas’ Euro RSCG MVBMS Partners that aims to brush up the embattled long-distance carrier’s corporate image.

The national “pre-emergence campaign” is designed to address issues surrounding the bankruptcy. Created by MVBMS’ Los Angeles and New York offices, the effort starts with print and online ads. The “emergence campaign” will begin when the hearings end, most likely later this month.

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