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Black Eyed Peas’ will.i.am, Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects will be featured in the upcoming “Gillette Uncut” campaign which will include a series of digital documentary short films on the artists.
The series was shot by filmmaker-photographer Danny Clinch and offers a look at what goes through artists’ heads just before they hit the stage. The series will premiere later this month at Shavelikearockstar.com. Trailers are live now.
“’Gillette Uncut’ shows a side of artists that’s rarely, if ever, seen: Going backstage to show how they prepare, including styling and grooming, and the moments of doubt they experience before taking the stage,” said Steve Fund, Gillette global marketing director, in a statement.
Gillette worked with Greenlight Media & Marketing — run by Coran Capshaw, Dominic Sandifer and Bruce Flohr — on securing talent for the campaign.
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