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CHICAGO Omnicom’s DDB here has forged a strategic alliance with EMI Music Publishing in a non-exclusive arrangement giving the agency access to the company’s large music portfolio.
“This alliance demonstrates DDB’s commitment to fostering co-creativity and our view of DDB and its partners as the world’s largest creative co-op,” said DDB Chicago CEO Dana Anderson. “EMI Music Publishing is more than a music partner; they deliver content and creativity and experience that will be of great benefit to DDB and its clients.”
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