Music and Ads: Kid Rock, Jim Beam Duet

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

“I’m getting paid to drink whiskey. What part of that is selling out?”

So said Kid Rock during a keynote Q&A session alongside Billboard editorial director Bill Werde today in New York at the Music and Advertising Conference co-sponsored by Billboard and Adweek.

Kid Rock discussed his upcoming album Born Free, went in-depth on his nearly two-year brand partnership with Jim Beam, and talked about the different opportunities the deal has presented him. These include sponsored tour dates and free downloads when fans purchase a bottle of the liquor.

He also touched on the impact that his beer company, American Badass Beer, and clothing line, Made In Detroit, have had on his income.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in