Pioneering new-wave band Devo and ad agency Mother delivered an irony-laden PowerPoint presentation today in New York at the Music and Advertising Conference co-sponsored by Billboard and Adweek.
Members of Devo and execs from Mother discussed fans’ involvement in the band’s recently released album Something for Everybody.
Mother creative director Bill Moulton explained the importance of focus groups (used to mold the album), displayed photos of Devo’s far-out billboards and promised to stream a “cat listening party” on the band’s Web site. (That’s a gathering of 40 felines listening to the new Devo release on repeat.)
Devo wasn’t the only name attraction at the event.
“I feel like I’m being punk’d!” Kid Rock said as he took the stage later at the Edison Ballroom to participate in a 45-minute question-and-answer session with Billboard editorial director Bill Werde. The Detroit rock artist talked about his partnership with Jim Beam, his forthcoming album and how his Michigan-based beer company has become a lucrative endeavor while generating job opportunities. “I’m helping people out in my state, selling beer and having fun,” Kid Rock said. “It’s a win-win situation.” (See also: “Kid Rock on Jim Beam and More.”)
The conference launched in 2009 and focuses on the lucrative and creative nexus between music and the brand space: what deals are working, how to get your music into brand campaigns, who the players are in the space — and more.
This year’s event, which continues tomorrow at the Edison Ballroom in New York, features executives and agencies representing brands including Cotton, Lexus, Electronic Arts, Apple, Nike, Coke, Honda, Nokia, Target, ESPN, Bacardi, Gatorade, Land Rover, Nascar, Diet Coke, NHL, Starbucks, LG, MTV and Oreo.