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By Tanya Gazdik
DETROIT–Murray’s Discount Auto Stores has moved its estimated $5-10 million account to Yaffe & Co. and is putting creative presented by the Southfield, Mich., agency on the air this month.
Other shops that participated in the Murray’s review were Stone August Baker, Troy, Mich.; Wyse Advertising in Cleveland; and SBC Adver-tising in Westerville, Ohio, according to Tony Wasserman, director of marketing and advertising for the Belleville, Mich., retail chain.
Incumbent Kolon, Bittker & Desmond, Troy, Mich.,which
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