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State Officials Halt Plan to Sell Cars Directly Over the Internet
BOSTON–A Texas state agency has put up roadblocks against General Motors’ plan to sell cars through a new Web site developed by Mullen.
The Wenham, Mass., shop has been working on the site (www.gmdriversite.com) since March and was ready to launch the Internet auto store for Houston-area car buyers earlier this month. GM planned to test-market the online service in Texas before rolling it out nationwide, said Rich Person, Mullen’s executive vice president for direct and interactive marketing.
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