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Mullen is launching a $20 million national effort for General Motors’ Certified Used Vehicle program this month with offbeat advice on the difference between good and bad decisions.
The effort includes radio spots that begin airing at the end of this month and newspaper and magazine ads that break in July and August.
Print ads take a humorous approach in demonstrating people making right and wrong decisions. They feature customers’ heads flanked by instant-camera photos of good choices—represented by a GM CUV road sign—and bad choices.
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