The Conversion Van Marketing Association, a trade organization backed by General Motors, last week tapped Mullen to handle its estimated $12-15 million ad account after a review. The assignment is a first for the client and will include print ads and a new Web site. The IPG agency, based in Wenham, Mass., beat out GM roster shops IPG’s Campbell-Ewald in Warren, Mich., and Publicis Groupe’s Chemistri in Troy, Mich.
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