Mullen Takes Best of Show At Nedma ’99

Mullen won best of show honors and Epsilon took home the most first-place prizes at the 37th annual New England Direct Marketing Association Awards honoring creative excellence by regional agencies.
The presentation ceremony, attended by about 400 agency professionals and clients, was recently held at the Hynes Convention Center in Boston.
The direct response unit of Wenham, Mass.-based Mullen captured top honors for a mail effort on behalf of EMC Corp., a maker of data storage products. The Hopkinton, Mass., company recently dismissed Mullen and is reviewing seven agencies for its $10-15 million account.
Epsilon in Burlington, Mass., took home seven first-place prizes, four on behalf of the Memorial Sloan-Kettering Cancer Center and one each for American Express Financial Advisors, the Paralyzed Veterans of America and Covenant House.
Mullen, Direct Results Group and Wickersham Hunt Schwantner each grabbed four firsts. Mullen scored for EMC, former client BankBoston, General Motors and Harvard Vanguard. DRG, Boston, was honored for GTE Internetworking, the Massachusetts Education Finance Authority and two self-promotion efforts. Boston-based Wickersham, a unit of Arnold Communications, won two for the Connecticut Coalition Against Domestic Violence and one each for Arbella Insurance and MediaOne.
Lee Robbins, president of L.W. Robbins Associates, Franklin, Mass., was named direct marketer of the year, while Michele Totten of Collette Tours, Pawtucket, R.I., who oversees Nedma’s scholarship efforts, won the award for service to the group.