Mullen Stakes a Claim for Eastern Bank

BOSTON Eastern Bank defines its territory as the dreams and aspirations of individual consumers and small businesses in its first TV work from Interpublic Group’s Mullen.

In one spot, a wife wonders why her husband has brought a boat chair into their living room, asking if he’s purchased a sailing vessel. He replies that he might, one day. A pair of Eastern Bank staffers in business suits suddenly appear and pound stakes into the ground, erecting a police-tape-style barricade around the couple: their dreams are now Eastern’s territory.