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Beats Ingalls, Jordan to Land Search Engine
BOSTON-Mullen this fall will break national ads recasting Northern Light Technology as a resource for business and information professionals on a par with competitors such as Lexis-Nexis and various Internet research options.
“A broad-based campaign using traditional media and direct marketing” is on tap, said agency president Joe Grimaldi.
The effort will seek to portray the Cambridge, Mass.-based search engine as combining the best elements of data libraries and Web browsers, said Grimaldi, who would not disclose specifics.
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