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BOSTON Mullen rings in the holiday season this week by breaking its first work for Gifts.com, a unit of interactive conglomerate IAC.
Spots voiced by Jenna Elfman, who co-starred in Dharma & Greg, use the tagline, “The easy way to find great gifts.” One TV spot uses a fortune-teller scenario to help explain the service to consumers.
The work will air through year’s end, mainly on NBC and Bravo programs. This represents the client’s first mass-media consumer-focused campaign.
“Gifts.com
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