Mullen Refines New-Biz Strategy

Shop taps Arnold executive to pitch total agency package

Mullen looks to take a more aggressive, networkwide new-business approach under Melissa Lea, who this week joins as evp, director of business development, a new post at the Interpublic Group agency.

Lea comes from Havas’ Arnold, Boston, where she spent seven years, most recently as svp, integrated marketing director. She is the first executive dedicated to new-business efforts across the 33-year-old shop’s offices in Wenham, Mass.; Winston-Salem, N.C.;