Mullen Recasts Trade Group as MITX

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Goodbye MIMC. Hello MITX.

Interpublic Group’s Mullen is repositioning New England’s primary interactive communications and technology trade group with a new name and focus through a campaign tagged “What’s next.”

MITX stands for the Massachusetts Innovation and Technology Exchange. That moniker replaces MIMC, which had stood for the Massachusetts Interactive Media Council. The Boston-based group was formed eight years ago and has more than 2,500 members.

“MITX felt that the solely interactive identity of MIMC was outdated and we literally were looking to help define what was ‘next’ for the organization,” said Micah Donahue, senior vice president and account director at Wenham, Mass.-based





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in