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BOSTON XM Satellite Radio has launched its first work from Mullen since hiring the Interpublic Group shop in May.
A 30-second TV spot opens on a commuter in a morning traffic jam, listening to The Black Eyed Peas’ new hit single, “Shut Up,” on his car radio. He proceeds to steer the vehicle into his office building, across the lobby and even into an elevator. A voiceover says: “XM Satellite Radio: 100 digital channels you’ll never want to be without.”
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