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Mullen has introduced its first work for the Energy Star initiative, a joint effort of the U.S. Department of Energy and the Environmental Protection Agency.
The multimedia campaign, built around “Change” as both tagline and overall theme, touts power-efficient appliances that carry the Energy Star designation.
The advertising also seeks to educate homeowners and businesses on the environmental and financial benefits of conservation.
Annual spending for the effort is in the $5-7 million range. Television, radio, print and transit messages are in the mix and are rolling out this month nationwide.
Mullen of Wenham, Mass.,
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