BOSTON Mullen in Winston-Salem, N.C., facing the loss of its calling-card Wachovia business, said it has added its second account in as many weeks.
The Interpublic Group shop, headquartered in Wenham, Mass., picked up advertising and marketing services for CSC, a provider of information technology services to commercial and governments markets, following a review.
David Booth, president of global sales and marketing at the client, said Mullen was brought aboard to help position CSC as “the go-to source for entities looking to accelerate performance and drive growth through the application of technology.” The Virginia-based company claims annual revenue of $16.5 billion and operates in 80 countries.
Online and offline work is in the mix, along with media buying and planning. The budget was not disclosed, nor were other review contenders.
Mullen last week added integrated marketing communications chores for BASF’s U.S. Crop Protection group.
The wins come at a fortuitous time, as the outpost was recently cut from the ongoing review for Wachovia’s ad business, though it continues to work for the bank and is likely to do so for several more months. Wachovia routinely spends more than $100 million annually in measured media.