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BOSTON Mullen in Winston-Salem, N.C., facing the loss of its calling-card Wachovia business, said it has added its second account in as many weeks.
The Interpublic Group shop, headquartered in Wenham, Mass., picked up advertising and marketing services for CSC, a provider of information technology services to commercial and governments markets, following a review.
David Booth, president of global sales and marketing at the client, said Mullen was brought aboard to help position CSC as “the go-to source for entities looking to accelerate performance and drive growth through the application of technology.”
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