Mullen Lassos Writer of 'Truth'

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Associate CD Roper Leaves Crispin Porter
BOSTON–Seeking to strengthen its senior creative ranks, Mullen has hired Tim Roper as vice president, group creative director.
Roper relocates from Crispin Por-ter & Bogusky, Miami, where he served as an associate creative director and helped craft the “Truth” campaign for the state of Florida’s anti-smoking program. Roper said his decision to join Mullen was based on a “good combination of creative opportunity, lifestyle, and the chance to work on national brands.”
Mullen “aggressively recruited” Roper over the past five months, said agency creative director Edward Boches.



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