Mullen Hires Interactive CD From Bronner

Shoring up its interactive team, Mullen has hired Alexis Denicke as vice president and associate creative director.
Denicke worked at both Bronner Slosberg Humphrey in Boston and its Strategic Interactive Group for the past six years, most recently as a vice president and senior copywriter.
As the creative head of Wenham, Mass.-based Mullen’s 12-person interactive department, Denicke will be the lead copywriter on projects for clients such as Oxygen Media, Dexter Shoes and General Motors. She will also probably work on the agency’s newest account, CompUSANET.com.
Denicke reports to Rich Person, executive vice president and director of direct and interactive marketing.
Mullen, said Denicke, offers her the chance to brand clients from the ground up across all disciplines. “It’s an opportunity to work hand in hand with an exceptional general department and give it the unique twist that only interactive has,” she said.
Mullen is currently seeking a senior designer to work with Denicke and help oversee the department. An executive should be named in the new few weeks, Person said.
Denicke represents the type of executive Person is trying to recruit to staff the group: a midlevel executive with hands-on experience.
“I want proven people,” Person said. “The Internet side of the business is really beginning to heat up and we’re going after a lot of big, corporate-type accounts. I’m not paying as much for the name, but I’m getting the people who are really doing the work,” he said.
For the past few years at SIG, Denicke worked on Web site development for clients such as American Express, Dell Computers, Diet Coke and Seagram Americas.