Mullen Hires Chiefs For Media, CRM

Mullen continued efforts to shore up its senior-management ranks last week, adding executives to lead the shop’s media and relationship-marketing teams.

Steve Calder and Catherine Bartholow were tapped for their experience managing large organizations, said Joe Grimaldi, CEO of the Interpublic Group shop. “We were looking for people who could lead their departments and also influence the agency,” he said.

Calder becomes executive media director; Bartholow is director of direct and interactive marketing. Both are evps based in the Wenham, Mass., headquarters, but they will supervise activities at the agency’s offices in Winston-Salem, N.C., Detroit and Pittsburgh. Each will oversee 100-plus employees across the network.

Calder, 42, joins from AKQA, San Francisco, where he started as head of the media department, rising to managing director of the 150-person operation two years ago. He was let go in mid-2002 in a restructuring, said AKQA CEO Tom Bedecarré, who noted Calder “[led] some very tough media negotiations to get a lot of value out of buys we placed.” Calder succeeds 16-year Mullen vet Alan Johnson, who left in December.

Bartholow, 52, was president of RTC Relationship Marketing, a WPP shop in Washington, where no successor has been named. At Mullen, she replaces Rich Person, who left in July to become CEO of Poindexter Systems, New York.

Other recent hires include Melissa Lea, evp, director of business development, who joined from Havas’ Arnold. Grimaldi says Mullen now has the team to help it improve on 2002, for which he projects no more than a 5 percent billings and revenue gain.