Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Taking the “Massachusetts. It’s all here” positioning to heart, Mullen has fashioned 90 spots for the state’s tourism program, each touting a specific destination, activity or attraction.
The unorthodox push is designed to illustrate that there’s so much to do in the Bay State, a new ad is required every day just to catalog the possibilities. All of the commercials will be hosted online at Massvacation.com/90spots, though each gets just one day to air on TV.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in