Mullen Exec Joins Pile to Lead Media Group

BOSTON Management consultancy Pile and Co. has hired Basil Dixon as managing director of its newly formed six-person Media Services Group.

The unit is dedicated to helping companies evaluate and improve their media programs by analyzing client investments and making recommendations for changes (including agency reviews or switches) when necessary.

Dixon, 47, joins Boston-based Pile from Interpublic Group agency Mullen in Wenham, Mass., where he served for 15 years, most recently as a vice president, group media director.

“Pile and Co. is in the business of helping companies establish, manage and make the most of their agency relationships,” he said. “The Media Services Group is an integral part of the actual agency selection process, as well as the ongoing evaluation and optimization of the relationship. So MSG in fact strengthens our review process and extends our consulting practice.”

Pile expects the group to account for about 30 percent of the 20-person company’s overall revenue in five years, Dixon said. The group’s client list is confidential.