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BOSTON Management consultancy Pile and Co. has hired Basil Dixon as managing director of its newly formed six-person Media Services Group.
The unit is dedicated to helping companies evaluate and improve their media programs by analyzing client investments and making recommendations for changes (including agency reviews or switches) when necessary.
Dixon, 47, joins Boston-based Pile from Interpublic Group agency Mullen in Wenham, Mass., where he served for 15 years, most recently as a vice president, group media director.
“Pile
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