Mullen Elevates 3 Creative Execs

Mullen has promoted three senior executives in an effort to strengthen its creative group structure and place greater emphasis on its design unit.

Michael Ancevic, previously a vp, associate creative director, has been named svp, group cd at the agency, a unit of the Interpublic Group of Cos. He will now partner with svp, group cd Tim Roper to build Mul-len’s fourth creative group and oversee ac-counts such as Dexter Shoe, Fortune, Agfa, the Golf Course Superintendents’ Association of America and General Motors’ GM Card.

Also promoted at the Wenham, Mass.-based shop were Libby Delana, who becomes svp, director of design and Jeffrey Williamson, who has been named vp, associate design director. They had pre-viously been vp of design and senior designer, respectively.

Ancevic’s group continues the agency’s tradition of maintaining a “horizontal” creative structure that gives senior-level creatives direct access to their accounts, according to Mullen chief creative officer Edward Boches.

“We’re big believers in senior people doing the work, with creative directors never being more than a step away from the work,” Boches said, adding that the structure facilitates communication between the agency and its clients.

“Clients are never more than one layer away from the top people running their business,” echoed Ancevic. The groups work with clients to manage accounts, handle creative and play an increasing role in attracting new business, he said.

Ancevic and Roper will also take on added responsibilities for pursuing new business. “If there’s been a lull, things are kicking back in again” in terms of potential pitches, Ancevic said.

Delana and Williamson are now the senior creative managers of Mullen’s four-person design unit. That group works for many of the shop’s key advertising clients, which include the Four Seasons Hotels, Simms Fishing, Genuity, Boston law firm Hill & Barlow and the Peabody Essex Museum in Salem, Mass.

The group’s most recent win is Cerf Brothers, a St. Louis-based manufacturer of sporting goods for which Mullen is creating packaging and trade show materials.

“As a full-service agency, when we work with clients, it makes sense to include interactive and design,” Delana said, citing the group’s ability to carry clients’ branding over all creative output, including packaging, television, print and logo creation.