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Mullen has been tapped by LendingTree.com to help position the site as the “dominant player” in the online lending category.
The Wenham, Mass., agency was assigned the $50 million account following a review that included its sister Interpublic Group shops Lowe & Partners, New York, and The Martin Agency of Richmond, Va. AAR/Bob Wolf Partners, New York, oversaw the competition.
LendingTree had worked with Frankfurt Balkind Partners in New York, but the work awarded to Mullen consists of a greatly expanded, “next-level” assignment, said Reginald Bowser, vice president of marketing for the Charlotte, N.C.-based
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